Here at RBM, we consider ourselves an agile agency: one that is deeply focused on continuous adaptation and experimentation to create strategies which respond to the ever changing digital media landscape. We recently came across a blog post by Troy Larson on the B2B Community, in which he draws a perfect parallel between agile marketing and boxing.
I’m sure many of you reading this have heard Mike Tyson’s quote: “Everyone has a plan until they get punched in the face.” Although we as marketers don’t directly get punched in the face, the constant change and uncertainty of digital marketing today can certainly feel like it; like when Google decides to augment their algorithm unexpectedly, or FourSquare launches Promoted Updates. By adopting an agile approach, we have learned how to react to changes in real time in order to take advantage of the unexpected, rather than showing up late to the game with a black eye. For more information on how to increase your agility and make your marketing team “float like a butterfly,” please take a look at the full post below.
Link to full post: What Agile Marketing and Boxing have in common