HONG KONG: Bite Communications has acquired the Hong Kong-based Asia operations of Red Bricks Media (RBM – Red Bricks Media). RBM’s search team will join Bite, and Bite will provide expanded digital services coverage for RBM clients across Asia Pacific. The RBM deal is the third specialist team Bite has acquired in the last two years (the others are OneXeno and Interlink Systems), and the new search capabilities add to the content, social media and web development strengths that are the anchors of Bite’s integrated digital service offering.
Bite specializes in integrated marketing and corporate communications campaigns that start with strategic insights and which are then rolled out across multiple markets with compelling, locally relevant content. Red Bricks Media is a full-service interactive agency with more than forty employees and continues to serve global clients from its offices in San Francisco and New York.
“Our clients are increasingly look for Bite to integrate great storytelling with strategic communications support throughout the sales funnel, from brand awareness, to customer engagement, to purchase intent, and all the way to CRM,” said David Ketchum, President of Bite Asia Pacific and Bite’s global digital development lead. “Adding RBM’s team and search strategies strengthens Bite’s integrated communications capabilities, and deepens our ability to build search into every campaign we do.”
“We recognize that search is core to any integrated service offering, and our clients gain considerable value from this capability in-house, delivered by our own teams working with world-class technologies and platforms,” said Paul Mottram, Bite’s Executive Vice President, Asia Pacific. “With the addition of the RBM team, we can now handle most search campaigns in-house. The difference between working with outsourced vendors and having in-house agency capability is like night and day for clients.”
“For RBM, this marks our continued migration from a specialist agency to one providing a broader set of digital capabilities. The Bite partnership will give RBM clients access to a deep digital footprint across APAC,” said Elliott Easterling, RBM’s CEO.